Thanks to the increased popularity of cruises, more than 10 million people travel by ship annually. The choice of ports, cruise lines, ships, itineraries, cabins, and prices can be confusing for the customers, but do professionals in the travel industry have enough understanding of what is going on in the sector? Are we able to give informed advice on itineraries or on suitable options for families with children? Are we capable of analyzing the queries of budget conscious travelers?