Marketing/Post-pandemic Tourism Marketing

Wealthy tourists, travelers with families and millennials from developing countries will be the main drivers of the tourism recovery. On the other hand, tourism activity is recovering more slowly among residents of developed countries, as well as among representatives of generation Z. These are the highlights of the global travel market trends report published by Euromonitor International, an international research company. As part of the preparation of the report, Euromonitor International int...

Germany has always been an important market for the tourism sector globally and with German travelers gradually resuming international travel, GlobalData notes that tourism organizations would be wise to focus on tourists from the European country. Luxury Tourism Potential Germany is a very powerful and rich market. In this context it must be said that it has a lot of potential also due to the high income of German households, with over quarter of them earning more than 50 thousand euros gross...

Overtourism was a phenomenon that caused major problems to some of the most famous destinations around the world before the pandemic and it is destined to do so even after the state of ‘normalcy’ returns. But how exactly can destinations fight against overtourism? Some regions are now adopting a new strategy in order to combat the problem. The ‘Demarketing’ Strategy This is the so-called ‘demarketing’ strategy which dates back to the 1970s when anti-smokin...

The lengthy process of physically going to a travel agency to buy a plane ticket is becoming increasingly obsolete due to the many advantages that travelers searching online have. With one click, customers can purchase the tour package they want, while saving time and money. This has been possible since the introduction of travel metasearch engines, a tool capable of finding and comparing all offers available for airlines, both traditional and low-cost, and travel agencies in the same place. M...