Sports Tourism: Promoting Destinations

What Is Sports Tourism? Sports Tourism is defined as a specific travel outside of the usual environment for either passive or active involvement in competitive sport where sport is the prime motivational reason for travel and the touristic or leisure element may act to reinforce the overall experience. Another definition worth noting explains sport tourism as a combination of sports activities and travel. From a sport marketing and sport management perspective, it consists of two broad cate...

The Indian government aimed to make the Delhi 2010 Commonwealth Games (3-14 October) an opportunity to show the world the progress it had made and also boost tourism, in the same vein as China did with the Beijing Olympic Games. If they'd met their goal, the chairman of the Organising Committee stated that the Delhi Commonwealth Games 2010 would have been the best Commonwealth Games ever. However, things took a very different turn and the Indian government is accused of inefficiency and corrupt...

Sports tourism – one of the industry’s fastest-growing sectors – can be an absolute minefield, Fiona Jeffery, chairman of World Travel Market – the premier global event for the travel industry – claimed. Although the industry is starting to discuss sports tourism more than ever before, she said that the difficult and sometimes controversial questions about sports tourism are simply not being addressed. “Undoubtedly sports tourism is a tough legacy for ever...

No less than Hong Kong-based Action Asia declares the Philippines as having all the ingredients to become one of the world’s great adventure travel destinations. The Philippine landscape is a natural haven for adventure activities and sports tourism. The 7,107 islands boast and offer every imaginable way for adventure seekers. Yet, the country is still an unknown quantity outside Asia. While the country has already started to realize that sports tourism is one ideal avenue to spur tourism...