Professional: Marketing Know-how of Hotel Chains

While the hotel industry may be very good at some things, marketing has rarely been one of them. Even today, the hotel industry in general lags behind the product sector as far as marketing sophistication and analysis goes. I think that is because intelligent, aggressive marketing became a priority for products and merchandise much longer before it did for hotel products. Beneficial War However terrible World War II was, in other respects it was actually good for manufacturing businesses. A ...

Veritable diversification, real individuality and stringent marketing strategies for 9 countries, more than 10 languages and over 70 hotels – with a genuine sense of locality. Why is Best Western winning hands down on most hotel brands and chains when it comes to true local identity? Well, it’s a concept of compelling logic, being composed of more than just simple marketing strategies: Be good, be local and don’t fake it. The Knack of Putting People at Their Ease Travelling...

John William Robert O'Shea, general manager of Sheraton Shanghai Hotel & Residences, Pudong, and Four Points by Sheraton Shanghai, Pudong, is an Australian native. With more than 30 years experience in the hospitality industry he has held prominent positions in a number of hotels in Fiji, Australia, Malaysia, Thailand, and Japan. What are the special features of Sheraton Shanghai Hotel & Residences, Pudong, and Four Points by Sheraton Shanghai, Pudong? As the only complex hotel in the C...

Hotel Online Marketing Predictions 2009 What are the three key internet developments and online opportunities the hotel industry is likely to encounter & benefit from this year? 2009 will be an important year for Online Internet Marketing strategy. As marketing budgets tighten and are increasingly placed under the microscope, more emphasis than ever will be placed on tracking the return on spend. Online Marketing offers hotels the most trackable and cost effective means of marketing their ...