PROFESSIONAL/ Tourism Marketing – e-Mobile Revolution

As half of Americans switch to using mobile sites to browse the web and an increasing number of tourists bring smartphones and tablets on vacation, it becomes clear that mobile sites and apps are not an option anymore – they have become a necessity. Mobile technology is everywhere and destinations and tourist attractions need to start embracing it to bring in business and satisfy consumers or else they risk falling behind. Attractive Mobile Site Connecting to an audience and appreciating the...

A considerable portion of the publicity for the tourism industry is still through the print and the broadcast media. However, in Vermont the marketing strategy to improve tourism has been given a new direction using the power of the Internet combined with the increased use of smartphones. The new strategy is aimed at getting to know the visitors' specific interests from the vast database of consumer information that is collected. A new tourism campaign was in force last winter at South Stat...

The mobile phone has become a permanent accompaniment for almost every adult on the planet. Many organizations are realizing the value of the device in brand exposure and regular advertising. The mobile is personal and therefore more trusted than the TV for example. The aviation industry has not been left behind on this front. Using the mobile to advance the industries’ interest is becoming a staple in airline marketing. The mobile method starts with an understanding of the customer's device....

Social media in the hospitality industry are not a distribution channel. Social media are a tool that works well in terms of engagement of customers. Thus they play important role as a component in the marketing mix within the hotel industry. Mobile channel is legitimately the hotel distribution channel with 2.4% of online travel bookings in the U.S being done using the mobile web. This is considered to be more than 100 times the booking done using the social media. The mobile channel was gro...