MUSEUMS TURNED INTO SOFT POWER

Nik Fes -
Developed by Joseph Nye from Harvard University, soft power is a concept describing the ability to attract and co-opt in other ways than through coercion (hard power), using force or persuading with m ...

TOURISM IN ASIA TURNS TO SUSTAINABILITY

Daniel A. Tanner -
According to the sixth annual MasterCard Cities Index, published last September, the city of Bangkok is currently major city destination, as determined by international tourist arrivals. According to ...

BRAZILIAN TOURISM TO BET ON FOOTBALL STADIUMS AND MUSEUMS

Sara Thopson -
Brazil is known as a football nation, but not everyone is aware that, besides providing a location to watch their favorite teams playing, the stadiums scattered throughout Brazil can play the role of ...

CUSTOMIZED TRAVEL IS ESSENTIAL FOR THE TOURISM SECTOR PROSPERITY

Justin N. Froyd -
Customized travel and journey with 'no fissures' will be the catalyst for success in the travel industry over the next five to seven years, according to a new study by A.T. Kearney titled 'What if? Im ...

ITALIAN TOURISM ON THE RISE AMID SAFETY CONCERNS IN OTHER REGIONS

Joe McClain -
For the third consecutive year, one of the leading banking groups in Europe, UniCredit, and the largest Italian Tourism Association are working together to reaffirm the strategic importance of a secto ...