NATIVE CONTENT ADVERTISEMENT IN TOURISM – THE BENEFITS OF CONTEXT
Native content advertisement is one of the latest trends of the online marketing world. Many businesses complain about low conversion rates. This type of advertising might be quite helpful. ...
THE POPULARITY OF NATURISM IN SPAIN KEEPS GROWING
All over Europe, more than 20 million people engage in naturism, or naturist tourism. Without having Spain as a competitor, countries such as Germany, France and Greece have made their way to the top ...
THE MARKET SHARE OF AIRBNB IN THE NETHERLANDS RISING SHARPLY
In 2016, in Amsterdam there were almost 1.7 million booked nights through Airbnb. An increase of as much as 125% compared to 2015. The market share exploded thereby to 10.7% (from 5.4%) compared with ...
NICARAGUA LACKS PROPER TOURISM STRATEGY
Throughout the last years, tourism in Nicaragua has been growing – both the number of tourists as well as the revenues have increased. However, according to local tourism stakeholders the potential is ...
OVERTOURISM IN EUROPE IS A CRITICAL PROBLEM
Europeans are analyzing the ways which would help reduce the impact of overtourism on the continent's environment. Europe is visited by 500 million people per year. At the same time, the authorities a ...