THE FUTURE OF DIGITAL TOURISM MARKETING

Larry Brain -
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States. ...

PERSONALIZATION CAN HELP INCREASE THE HOTEL REVENUE

Justin N. Froyd -
Now more than ever, guests expect hotels to provide personalized service. According to a recent study conducted by Infosys, 86% of consumers say that personalization plays a key role in their purchasi ...

CHINESE OUTBOUND TOURISM RESUMES RAPIDLY

Tomas Haupt -
With the inclusion of 40 more countries to the list of international travel destinations, including Nepal, Vietnam, Iran, France, Spain, Italy, Greece, and Brazil, China's outbound tourism is reboundi ...

WHAT IS THE BEST TIME FOR BOOKING CHEAP FLIGHTS ONLINE?

Larry Brain -
What day of the week is the best to find the greatest bargains on the Internet for a getaway? Tuesday mornings. It is the best time for booking cheap flights – with an average price of 57 euros, for e ...

RESTRICTED ACCESS: POPULAR ITALIAN DESTINATIONS FIGHT MASS TOURISM

Kevin Eagan -
Italian regions implement rules against mass tourism. Most popular travel destinations in Italy want to cope with the tourist rush, however with different strategies. ...