It is crucial for any tourism business, be they hotel, travel agency or airline, to keep up with trends in spending and technology in order to stay ahead of the competition and retain their evolving consumer base. A survey was recently carried out on travel agencies and professionals within the industry to get their opinions on the changing trends within travel, consumer expectations and bookings, the impact that they are having on their sectors and the adaptations that need to be made as a result. Here are seven of the most important trends and their likely effects.