One of the important aspects of any holiday is the nature of the locals. Are they friendly, helpful and full of smiles? Or rather cold and reserved? FutureBrand for the third time focused in their Country Brand Index on the friendliness of locals and ranked the top 10 country brands according to the nature of the population. So where do we find the most amicable people? Brought to you by Tourism-Review.com.
Conspicuous by their absence, European countries do not feature in this list except for Ireland, and yet they remain the most visited destinations in the world. Does that mean we travelers don't value local friendliness as a key decision-making factor in our vacations? Or is it just that the overwhelming amount of visible and accessible heritage attractions, contemporary cultural richness and less-than-laid-back continental lifestyle override the rest and relaxation friendliness of classic sun and sand destinations?
Uruguay nr 8....can't believe Brazil did not make the list!!!!!
Where is Turkey? Overwhelming friendliness from the locals towards foreign holiday makers.
I would not be surprised having to see FIJI ranked 1 in top 10 of friendly locals. Genuine warmth and friendliness as they pass you by with a big BULA smile on their face. I am proud to be Fijian :D