TIKTOK AS A MARKETING TOOL FOR DESTINATION BRANDING
TikTok is a platform that needs no further introduction. After the lockdown in 2020, TikTok has become one of the most widely used social media platforms, and its growth remains exponential worldwide. ...
HOTEL DIGITALIZATION: 16% OF SPANISH HOTELS ARE DIGITALIZED
The hospitality industry, like other business sectors, has been immersed in an evolution in recent years in terms of technology. Hotel digitalization is being carried out to improve the customer exper ...
AIRBNB LEAVES CHINA – NOT ONLY BECAUSE OF COVID
Airbnb has decided to suspend its rental accommodation offering in China due to repeated confinements since early 2020, according to a source close to the matter. The room, apartment and house booking ...
THE FRENCH MICE SECTOR IS NEGATIVELY AFFECTED BY THE OLYMPICS
The upcoming Olympic Games in Paris in the summer of 2024 will shine a big spotlight on the destination, potentially disrupting the corporate events calendar. Initially, it seemed like an excellent op ...
5-STAR SPANISH HOTELS ARE DEMANDED MAINLY BY FOREIGN TOURISTS
According to Spain’s National Institute of Statistics (INE), there has been a 6.5% increase in overnight stays from January to October 2023 compared to the same period in the previous year. Additional ...
