GOOD PROSPECTS FOR SWISS TOURISM

Alec Hills -
Swiss tourism is back to normal, with a record-breaking summer amid a robust recovery from the pandemic. However, according to estimates by the Basel-based institute Bak Economics, the winter season m ...

INTERNATIONAL TOURISM IN 2023 AT 88% OF PRE-PANDEMIC LEVEL

Joe McClain -
According to the first World Tourism Organization (UNWTO) World Tourism Barometer of the year, international tourism is predicted to be back to pre-pandemic levels by 2024. In 2023, international tour ...

TOWARDS A RECORD TOURIST SEASON IN FRANCE IN 2023?

Justin N. Froyd -
Olivia Grégoire, the Minister Delegate for Tourism, announced that France could expect an "overall excellent" tourist season this summer. The national promotion agency, Atout France, predicts tourism ...

MACAU IS THE LEADING TRAVEL DESTINATION FOR VISITORS FROM MAINLAND CHINA

Lisa Wallin -
The report on foreign tourism in the first half of 2023, released by the China Tourism Academy, shows that Hong Kong, Macau, and Taiwan were the travel destinations chosen by 80% of mainland Chinese r ...

TIKTOK - AN IDEAL TOURISM MARKETING TOOL

Laura Loss -
TikTok has become one of the most popular social networks worldwide, in full expansion. The platform allows companies to communicate differently with their targets. Travel, one of the five most popula ...