Embarking on rural tourism means enjoying well-being activities, and the rural traveler of this new decade will choose to escape to nature, thinking about relaxation first, but also allowing time for adventure.
In fact, according to data from the last Observatory of Rural Tourism report, staying in a rural house with accessible and safe facilities is the highest priority of the traveler (51%), followed by the friendliness of the owner (43%) and the possibility of enjoying wellness equipment and services (36%).
The routine, worries, daily work and family problems create stress, which is the greatest pandemic of the 21st century. For this reason, it is not surprising that wellness tourism leads the preferences of travelers.
In this sense, the rural traveler will seek to disconnect technologically during their escapades, trying out trends such as Digital Detox – refraining from using digital devices, like smartphones and other gadgets.
Another trend that supports conscious and transformative tourism, with the goal of having travelers who practice it find a balance between physical well-being, emotional health, and spiritual peace, is Mindfulness Travel. In 2020, the rural traveler will look for physical well-being, but will also take care of his/her mind and soul.