To fully boost the hotel recovery process, there are several marketing tips that accommodation facilities can put into practice. If they take them into account, they will easily attract guests who are...
The future of digital tourism marketing lies in programmatic marketing, which currently represents 62% of advertising investment worldwide and about 91% in the United States....
Financial reports from four prominent online travel giants, namely Airbnb, Expedia Group, Booking Holdings, and Trip.com Group, indicate that these companies have spent an unprecedented amount of mone...
Hotels can improve their profitability by starting with the basics - understanding their costs and expenses....
Despite the latest digital trends, working the hotel's social networks is still not valued as a central strategy in hotel marketing: especially if we compare its value with that represented by SEO and...
