A TripAdvisor review is not just seen as a helpful tool, it is often heavily relied upon by many travellers choosing between hotels, attractions and other businesses that are lucky enough – or in many cases unlucky enough – to receive an entry. The problem is that these reviews can be easily misinterpreted, because of the purpose behind them, and they aren't always designed to be helpful: many are spiteful and deliberately negative, some are overly positive to the point of fallacy and many are much more self-serving than they are useful for the general public. The following five tips will hopefully help travellers understand the language of these reviews and distinguish between the five different types of reviewer.